Euroleague Basketball to expand creators’ network with WSC Sports

Euroleague Basketball is joining forces with WSC Sports to provide digital creators with access to fully-licensed footage of its elite competitions.

The continent’s two premier men’s basketball competitions, the EuroLeague and the EuroCup, will make available fully licensed footage through the WSC Sports For Creators Program, collaborating directly with creators to increase online brand presence and engagement, while helping to reach new audiences outside of the existing fan base.

The WSC Sports For Creators Program launched last year as an innovative solution that provides value to both media rights holders and creators, allowing the latter access to indexed video library and creation tools, which makes the creation and publishing of content easy and seamless while avoiding copyright infringement.

Now, utilising WSC Sports’ AI-powered platform, creators and influencers from across the globe will be able to access selected moments from the EuroLeague and EuroCup in seconds to automatically create and publish high-quality content, localised and customised by the creator for their audience, with the goal of helping to grow Euroleague Basketball’s overall fan base and revenue streams.

Alex Ferrer Kristjansson, Euroleague Basketball marketing and communication senior director, said: “Euroleague Basketball is always looking for opportunities to innovate and expose more people to our outstanding and unique game experience. WSC Sports with their technology and innovations allows us to do this in a way that safeguards our content, while opening up new distribution channels and helping content creators expand their platforms, which is a win for basketball fans.”

“Our goal is to see both Euroleague Basketball and a host of hoops creators take their content and make it available for the fans to watch, interact with and experience in the most engaging way for them, wherever they consume it,” said Aviv Arnon, co-founder and chief business developer officer at WSC Sports.

“The Creators Program is a unique model that provides clear benefits to all. It enables rights holders to maximise the full value of their content by tapping into creators’ highly engaged audiences, allowing them to easily generate and monetise more of the content fans want without the risk of copyright infringements,” he adds.

Through the WSC Sports For Creators Program, content creators around the world are already accessing footage of some of the most valuable sports leagues and competitions. These include Bundesliga, Serie A and Argentine Primera División football, Top Rank Boxing events, One Championship combat sports, and now basketball with the EuroLeague and EuroCup.

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