Euronews invents new ‘glocal’ way of being an international media outlet
Euronews is this month embarking on a key phase of implementation of its NEXT strategic plan, after a one year development investing in its digital transformation and delivering its new daily news offer by rethinking journalism and production workflows, while reshaping the distribution model. Euronews is investing to become the world’s first ‘glocal’ news brand, meaning the first global media outlet to adapt itself to the expectations of its multiple local audiences.
From May 10 to 24, this new strategy sees the end of the multiplex (one video signal in several languages) that has been at the core of the Euronews offer since its inception in 1993. This multiplex will be replaced by the launch of 12 distinct premium cross platform editions to meet the rapidly changing demand of consumers.
This transformation aims to reinforce its commitment to a European perspective on global affairs and fully realise Euronews ‘All Views’ editorial philosophy. In response to a world of infobesity, Euronews strong belief is to empower audiences to forge their own opinion, by delivering all perspectives on stories.
Euronews ‘All Views’ is also an answer to the reality of the challenges that Europe and the rest of the World are currently facing. Sharing contrasting ideas, opinions, diverse viewpoints and experts’ analysis will fight demagogy and the so called ‘post-truth’ politics. That is the ultimate ‘All Views’ editorial mission.
The different editions will enable Euronews to deliver tailored content that will make sense to each audience. This does not mean Euronews will operate as a local news service, but will instead be the first truly ‘glocal’ international news offer.
Alongside universally appealing content created for all editions, each team will produce specific stories to resonate with their audience’s interests and tastes. Moreover, those stories will be available to the other editions, creating an inspiring network of connections within the newsroom and the audience. All these different content sources will combine to create a rich and exciting European perspective on events, truly unique to Euronews.
To support this transformation, a five-month training programme is currently being undertaken enabling a large scale skills upgrade for 430 journalists and technical staff. In line with the reinvention of its consumer offer, Euronews is resetting its commercial strategy, with a new organisation, enhanced product offer and innovative content solutions to respond to the changing needs of the advertising market.
Euronews has selected Dalet Digital Media Systems to facilitate the playout of its linear and non-linear products. The unified production offers complimentary tools standardising ingest, logging editing, graphics, planning and distribution across all Euronews’ products.