Eurosport and Sky pick up plaudits at Promax

Eurosport’s rebranding campaign from April was awarded silver in the Best TV/Video Campaign international category at last week’s gala PromaxBDA Sports Media Marketing Summit in New York, while Sky picked up a silver gong too for its The Ashes 2010 ‐ Gladiator spot.

Eurosport’s All Sports. All Emotions campaign featured six idents, produced in collaboration with Massive Music and Les Télécréateurs, each showing the key emotions triggered while watching live sport.

Eurosport also won silver for its Home Sweet Home of Motorbikes promo in the Best Use Of Design international category. In the national categories British Eurosport took bronze for its WTA Toronto promo in the Best Sports Promo category.

“We are delighted Eurosport has been recognised on such an international level at the PromaxBDA Summit, for our teams worked extremely hard on our rebranding initiative,” said Laurent-Eric Le Lay, Eurosport Chairman & CEO. “The aim of our campaign and idents was to position Eurosport as a leading provider of live sports and highlight our continued expansion as a global media group.”

Sky’s spot meanwhile featured four England cricketers as Gladiators and all-round legend Ian Botham giving them their pre-arena briefing. You can see the spot in full at any number of sites dotted round the Internet, but perhaps the best location is at Sky Flame Artist Tim Mellem’s own site, which also features an extensive breakdown of the greenscreen and crowd replication work undertaken.