Eurosport to show Tour de France until 2025 after extending rights deal
Eurosport has agreed a new rights deal with the Amaury Sport Organisation (ASO) and Eurovision Sport that will see it show every minute of every stage of the Tour de France until at least 2025.
The two-year extension sees Eurosport retain exclusivity to show cycling’s flagship event in full across 38 markets* in Europe.
Eurosport has also extended its agreement to screen La Vuelta for a further five years until 2025.
From 2021, Eurosport will screen every minute live and on-demand to fans across Europe including exclusivity in 50 markets.
As part of the arrangement, Eurosport will have the ability to customise the feeds of all stages while posting key moments on its social media channels.
From 2021, Eurosport’s sister platform, Global Cycling Network (GCN), will stream every Grand Tour powered by Eurosport through its new app.
Alongside this, Eurosport has secured the rights to show additional flagship women’s races with the Liège-Bastogne-Liège and Flèche Wallonne events produced and broadcast live for the first time from 2020.
Andrew Georgiou, president of Eurosport and Global Sports Rights & Sports Marketing Solutions, said: “Passionate sports fans are at the heart of everything we do, so we’re pleased to be providing the most extensive live and on-demand coverage of the world’s biggest cycling events in the Tour de France and La Vuelta until at least 2025.
“Our world-class digital and production set-up enables us to bring fans to the heart of the action, while offering multiple ways to consume, interact and engage with the best quality premium cycling content in the way fans chose on any screen, anytime, anywhere. We are constantly innovating – such as introducing Bradley Wiggins reporting live from a bike in the heart of the peloton last year – which makes us the go-to destination for cycling fans and we can’t wait to bring the action back to screens this year.
Georgiou added: “We’re particularly excited to be showcasing the very best in female cycling talent to a pan-European audience through our deal with the ASO and Eurovision Sport and are confident we will support the continued growth of the sport across the continent, encouraging more people than ever to get involved.”
In addition to its TV coverage, Eurosport will provide extensive digital coverage via the Eurosport Player, the live streaming and on-demand platform. This service allows users to select up to seven additional camera streams at the Tour de France.
*Fully exclusive markets (38): Albania, Armenia, Azerbaijan, Austria, Belarus, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Finland, Former Yugoslav Republic of Macedonia, Georgia, Greece, Hungary, Iceland, Ireland, Israel, Kazakhstan, Kosovo, Kyrgyzstan, Latvia, Liechtenstein, Lithuania, Malta, Moldova, Montenegro, Poland, Romania, Russia, Serbia, Sweden, Tajikistan, Turkey, Turkmenistan, Ukraine and Uzbekistan.
France is not included in this agreement and will be discussed separately.