EVS targets C-Cast at connected devices
One of the top announcements from EVS at IBC features C-Cast, a new solution designed to distribute instant additional live and near-live broadcast content on connected devices. The company is planning to have it ready for market as of October 2011 permitting broadcasters to target a new dual-screen audience with extended programme options.
C-Cast is essentially a set of integrated tools used as a simple add-on solution to any existing EVS live production infrastructure. It offers a full open architecture based on API allowing broadcasters and media distributors to build their own web app interface fed by the C-Cast engine.
Based on this easy-to-implement solution, any clips or highlights created during live productions in OB or studio facilities can be instantly available to web app subscribers. EVS full synchronized multicamera angles recording allows C-Cast to automatically process unseen footage or any clip created on EVS servers onto End User devices.
During live operations, descriptive metadata as well as third-party stats can be integrated into the C-Cast database and associated to video clips and highlights to facilitate content retrieval for the End User. It also comes with a “ready-to-go” app package allowing easy and fast project launches at broadcasters’ discretion.
EVS CEO, Pierre L’Hoest, comments: “We are currently witnessing a revolution of the way broadcast media is consumed. This is particularly true in sports. Over 70% of tablet owners are watching sports on their TV sets while consulting their web-connected device in hand as a second screen following parallel stats or exchanging Tweets with other members of the web community.”
He adds that “broadcasters must be able to adapt services for the new multitasking behaviour of viewers. C-Cast offers an opportunity for broadcasters to address this new market reality while expanding media services.”