Exclusive MotoGP content to be made available on Facebook Watch
Dorna Sports has agreed a digital partnership with Facebook that will see original and exclusive MotoGP video content made available on the social media company’s Watch service.
The MotoGP videos will be between three and seven minutes in length and will take fans “behind-the-scenes like never before” as well as taking them “closer to the action with videos dedicated to what’s happening on track and off,” the company said.
Content will be produced by MotoGP itself and will feature riders and teams from across all four of the sport’s different classes: Moto Grand Prix, Moto2, Moto3 and MotoE.
Manel Arroyo, the managing director of Dorna Sports, discussing the tie-up said: “MotoGP is committed to connecting to and engaging with our fans and giving them new ways to enjoy and interact with our content, making Facebook a perfect partner for our sport. It’s also a fantastic way to connect with new audiences, showing them the best of MotoGP with exclusive, show-stopping content.”
MotoGP has more than 13 million likes on Facebook and the Championship boasts almost nine million Instagram followers.
In 2019, its Facebook video views increased by nearly 50 per cent to over one billion.
In a statement, Dorna Sports added: “The goal of this new partnership with Facebook Watch is to maintain and increase those numbers once again, rewarding fans for their incredible commitment by producing some truly innovative and thrilling content as Facebook Watch will be a new, meaningful way for fans to enjoy and engage with MotoGP in the digital sphere.”
Riders and teams will also be able to crosspost and some clips will be also available on Instagram.
The first videos were due to be available this weekend (7-8 March 2020) to coincide with the first MotoGP races of the season in Qatar.
All the races in the premier class of MotoGP were cancelled due to concerns about the coronavirus but races did take place in both Moto2 and Moto3.
Races in all classes for the next scheduled event, in Thailand on March 22, have been postponed.