Exterity opens Munich facility; Waldner named sales director for Central, Eastern Europe

Exterity has opened a new facility in Munich and appointed Richard Waldner as sales director for Central and Eastern Europe, being responsible for driving the company’s on-going expansion in the region.

Exterity CEO Colin Farquhar says, “We already have a good presence in the region, but the addition of Richard to the team, and the new Munich office, strengthens us significantly and positions us perfectly to take advantage of opportunities in these markets. Richard’s experience in the Central and Eastern European multimedia channel will be invaluable to Exterity as we continue to grow the business in the region; and of course, as an Austrian he gives us further advantage in German-speaking countries.”

Waldner joins from Avid Technology, the digital audio and video specialists, and has a long and successful track record in multimedia technology sales. Prior to joining Avid Technology, Waldner spent more than 10 years at Adobe Systems, where he was responsible for developing the company’s channel programme. At Exterity, one of his main roles will be to develop the company’s regional channel programme, and to work with technically-expert partners to deliver IPTV systems to a large range of organisations and industries.

The new Munich office will support the expansion of Exterity as it grows across the region. As well as being the base for all CEE business development, the facility will accommodate a full Exterity demo suite and be used to deliver in country training to Exterity partners and IPTV system users.

“The success of Central and Eastern European economies in recent years makes this a region with very high potential, as a whole range of enterprises and vertical markets start looking at how they can improve their operations and communications with IPTV,” says Waldner.

“There are tremendous opportunities for IPTV vendors, not least in the broadcast, automotive, financial and transport sectors,” he adds. “To target this market most effectively, however, we need to continue developing relationships with systems integrators and other partners who have a high degree of technical understanding. Part of the role is also to act as an evangelist, and to show how the latest IPTV technologies can transform operations from the newsroom to boardroom, from the airport to the trading floor.”