Extreme E confirms partnership with TV2
Extreme E has confirmed its partnership with TV2, one of Hungary’s most popular entertainment stations.
TV2 will broadcast all five of this season’s X Prixs on its free to air linear channels, TV2, SuperTV2, Spiler 1 and Spiler 2.
In addition, the Budapest-based broadcaster will also air Extreme E’s race highlights, review and magazine shows, all in Hungarian, and coverage will also be available on its digital platforms, www.tv2.hu and www.spilerextra.hu.
Gabor Fischer, director of programming, TV2 Group, commented: “The world of motorsport is changing extremely fast. Extreme E is a brand new series with a clear purpose: to highlight the problems caused by global climate change. We are very proud that we can broadcast this highly innovative championship in Hungary as the partner of Extreme E.
“The events themselves will be broadcasted on our sports channels, Spiler 1 and Spiler 2, while the magazine programme, complete with behind-the-scenes footage will be shown on our main free-to-air commercial channel, TV2. We are especially delighted to have Zoltan Szujo on board, the best-known motorsport pundit in Hungary, who will be the host and the voice of our Extreme E coverage.”
Ali Russell, chief marketing officer at Extreme E, added: “TV2 is well-known as Hungary’s top entertainment channel so we are delighted that it will be broadcasting Extreme E’s exciting racing concept as well as airing the vital environmental cause behind the series.
“Hungarians clearly have concerns about the environment and the need to change behaviour to reduce carbon emissions, which is one of Extreme E’s key messages. Coupled with the championship’s race format and gender-equal platform, I am confident TV2’s audiences will fully engage not only with the racing but also the wider storytelling around electrification and the need for all of us to take care of our planet.”
The championship will visit five remote locations highlighting environmental issues including, desertification, rising sea levels, glacier retreat, deforestation and ice melt, in the hopes of raising awareness of the climate emergency by mixing sport with the purpose to inspire change.
Extreme E has seen some of the biggest names in motorsport founding teams, including F1 World Champions Lewis Hamilton and Nico Rosberg with teams X44 and Rosberg X Racing respectively. Fellow F1 star Jenson Button has not only founded team JBXE, but will also be behind the wheel.
The championship stipulates that each team must field both a male and female driver, in a bid for gender equality and a level playing field. The drivers, which include the likes of Carlos Sainz, Sébastien Loeb, Molly Taylor and Jamie Chadwick, will race an all-electric SUV, titled Odyssey 21, which are currently at sea on the championship’s floating centrepiece, the St. Helena.
Extreme E’s inaugural race is in Saudi Arabia (3-4 April), followed by Senegal (29-30 May), Greenland (28-29 August), Brazil (23-24 October) and Argentina (11-12 December).