Extreme E increases global reach with extended DAZN deal
The Ocean X-Prix at Lac Rose, Senegal (Photo by Charly Lopez/LAT Images)
Electric SUV motorsport series Extreme E has extended its partnership with global sports streaming platform DAZN.
DAZN, which already airs Extreme E’s events in Japan, will carry the live and on-demand streaming of the championship’s X Prix events as well as the magazine programme, preview and review shows – in English – to its rest of the world territories.
DAZN is available on internet-connected devices, including smart TVs, smartphones, tablets, PCs, game consoles, streaming sticks and set-up boxes. In December 2020, it expanded to become available in more than 200 countries and territories, reinforcing its commitment to become a global sports destination platform.
Ali Russell, chief marketing officer at Extreme E, said: “I am delighted to be bringing Extreme E to so many more territories through our extended partnership with DAZN. As a sport without spectators on site, it is vital for us to reach as many people as possible and the best way to do this is through a screen.
“As a premium OTT platform, DAZN is hugely valuable to us in developing a youth-orientated audience which is an incredibly important market to our championship. We know that DAZN’s key audiences are particularly passionate about issues surrounding equality and the environment, both of which are key pillars of Extreme E. We look forward to bringing more thrilling action to DAZN, as well as the wider messages surrounding electrification, environment and equality.”
Tom Burrows, EVP rights strategy, DAZN, said: “This new agreement extends our successful partnership with Extreme E, a truly special motorsport experience, to DAZN subscribers around the world. The continued focus around the environment and equality in sport is what sets Extreme E apart from other racing competitions and we are extremely proud to showcase these small steps towards big change on our platform.”
The inaugural X Prix – the Desert X Prix – took place in Saudi Arabia in April highlighting the effects of desertification, followed by the Ocean X Prix in Senegal at the end of May which focused on ocean health and issues surrounding rising sea level and plastic pollution. Next stop is Kangerlussuaq in Greenland for the Arctic X Prix, which takes place this weekend (28-29 August), and will highlight glacial retreat and how that impacts our planet, followed by the Island X Prix in Sardinia on 23-24 October, with the fifth and final X Prix location of Season 1 to be confirmed.
Through a variety of Legacy Programmes, the series aims to leave a long-lasting positive impact to support communities surrounding the areas in which it races, including turtle conservation along the Red Sea coastline, planting one million mangroves in Senegal – the best natural defence against rising sea level as well as being a huge carbon store – plus a climate education programme for young people in Greenland in collaboration with Unicef.