Extreme E to air on Swiss channel MySports
UPC Switzerland will air coverage of the inaugural season of Extreme E on its MySports channel in 2021 after securing rights to the international off-road racing series.
MySports will feature Extreme E races live alongside highlights shows, and will also broadcast Extreme E’s three-part documentary focussing on car technology, race locations and the future of mobility.
Ali Russell, chief marketing officer at Extreme E, commented: “This is another great broadcast partnership for Extreme E as we continue to build our global reach and meet our ambitions to bring our new motorsport to as many screens as possible.
“Switzerland is one of the greenest countries in the world due to its robust environmental policies from recycling to utilising renewable energies, and many more, so it made perfect sense to bring Extreme E to their screens.”
MySports is home to a wide range of international competitions from football to ice hockey, with Extreme E joining its eclectic list of programming to display its wheel-to-wheel racing.
Matthias Krieb, vice president at MySports, added: “For motorsport in particular, sustainability is given a high priority. As a leading sports TV channel in Switzerland, MySports welcomes these efforts and has been accompanying FIA Formula E from the very beginning as the exclusive broadcaster for Switzerland. Extreme E goes a step farther by focusing on the regions that are most strongly affected by climate problems, it points out vividly the current state of the Amazon, the Sahara or the Arctic. By broadcasting Extreme E, we would like to continue raising awareness for the topic and at the same time make fascinating and exciting content accessible to our viewers.”
The agreement with MySports is the latest broadcast deal to be announced by Extreme E, with the championship also set to partner with BBC (UK), Discovery (Europe and North America) and FOX Sports (United States, Canada and the Caribbean), among a host of others.