FC Barcelona chooses Amagi to launch Top Barça FAST channels

FC Barcelona has launched two new channels – Spanish and English versions of the Top Barça channel – on Amagi Now, an all-in-one cloud media platform that simplifies content operations through automated workflows, media asset management, and streamlined distribution and monetisation capabilities.

This collaboration underscores FC Barcelona’s commitment to expanding its global footprint and monetising its video content in the Free Ad-Supported Streaming TV (FAST) industry.

The new Top Barça channels will bring fans closer to the action with exclusive behind-the-scenes content, player interviews, historical match highlights, and much more. By leveraging Amagi’s cloud technology, FC Barcelona intends to deliver high-quality streaming experiences while tapping into new revenue streams through targeted advertising and audience monetisation.

The launch of Top Barça addresses FC Barcelona’s drive to capitalise on the booming FAST market by offering dynamic and accessible content to its diverse global fanbase. The club seeks to monetise video content by distributing curated Barça content across streaming platforms and enhance its global reach with dual-language channels that allow it to engage a broader audience across Spanish-speaking regions and international markets.

Amagi’s cloud-native platform will simplify the operational complexities of managing and distributing live and on-demand content.

Toni Cruz, director, Barça Studios | Barça One, said: “FC Barcelona has always been a pioneer in connecting with fans worldwide, and our partnership with Amagi to launch Top Barça channels is a testament to that vision. By tapping into the FAST ecosystem, we are extending Barça’s reach and creating an innovative platform to engage our fans with premium content while driving significant revenue growth for the club.”

Srinivasan KA, co-founder and chief revenue officer of Amagi, said: “We are excited and honoured to partner with FC Barcelona and support their foray into the FAST industry. Our cloud technology enables global brands like Barça to monetise their content while delivering better viewing experiences to fans.”