FIBA and the European Broadcasting Union (EBU) have signed a four-year extension of their partnership to include free-to-air coverage of FIBA’s flagship 3×3 basketball events, from 2025 to 2028.
Under the extension, EBU Members in Austria (ORF), Belgium (VRT), Lithuania (LRT), Netherlands (NOS), Poland (TVP), Switzerland (SRG SSR), Turkey (TRT), and Ukraine (Suspilne) will provide live, free-to-air coverage of FIBA’s top 3×3 competitions, including both World and European events.
The new cycle has begun with the FIBA 3×3 World Cup 2025, currently taking place from 23–29 June in Ulaanbaatar, Mongolia.
Coverage will be tailored to each country’s national teams and delivered across both traditional and digital platforms.
This extended agreement builds on the broader four-year broadcast partnership announced in October 2024 between FIBA and the EBU, which covers premium national team basketball events across Europe.
FIBA said the continued collaboration between the two organisations reinforces their shared mission to increase the visibility and accessibility of basketball in all its forms.
“We are excited to renew our partnership with the EBU and make the most thrilling urban team sport even more accessible to millions of fans in Europe over the next four years,” said FIBA 3×3 managing director Alex Sanchez.
“Thanks to this partnership with the EBU and its Members, we can continue to bring world-class half-court action to our passionate and growing global community as we countdown to LA28.”
Adrian Fikentscher, director of acquisitions, sales and partnerships, EBU Sport, added: “Our Members are central to ensuring high-quality sport reaches as many people as possible, free-to-air across Europe and beyond.
“This extended partnership deepens our collaboration with FIBA and highlights how public service media can champion fast-growing sports discipline like 3×3 basketball, connecting these events with diverse audiences across both broadcast and digital platforms.”
3×3 basketball made its debut at the 2010 Youth Olympic Games in Singapore. Since then, FIBA said, the format has “grown dramatically in popularity and reach, with an increasing number of events and rising prize money attracting top players from around the world. This partnership is set to further accelerate that growth and inspire the next generation of 3×3 stars”.
Events covered by the agreement are:
2025
FIBA 3×3 World Cup (23-29 June in Ulaanbaatar, Mongolia)
FIBA 3×3 Europe Cup (5-7 September in Copenhagen, Denmark)
FIBA 3×3 U23 World Cup (17-21 September in Xiong’an, China)
2026
FIBA 3×3 Champions Cup (13-15 March in Bangkok, Thailand)
FIBA 3×3 World Cup (1-7 June in Warsaw, Poland)
FIBA 3×3 Europe Cup (11-13 September in Antwerp, Belgium)
FIBA 3×3 U23 World Cup (16-20 September in China)
2027
FIBA 3×3 Champions Cup (Thailand)
FIBA 3×3 World Cup (Singapore)
FIBA 3×3 Europe Cup
FIBA 3×3 U23 World Cup (China)
2028
FIBA 3×3 Champions Cup
FIBA 3×3 Olympic Qualifying Tournaments
