FIS introduces new official mobile application for skiing and snowboarding
The International Ski Federation has announced the launch of its new official mobile application. Available on Android and iOS devices, the FIS App has been designed to offer the skiing and snowboarding family an entirely new experience to follow FIS competitions and related content and news.
Created in conjunction with international sports marketing company Infront Sports and Media and its subsidiary, digital services firm OMNIGON, the new FIS App provides a comprehensive and engaging experience for skiing and snowboarding fans.
The FIS App brings together the FIS official results, data and live timing to complement the rich editorial coverage on the FIS’ website. Additionally, it will have a major focus on video material, including near-live clips and highlights for World Cup competitions. The FIS App will also include the Behind the Scenes video series for Cross Country Skiing, Nordic Combined, Alpine and Freestyle Skiing and Snowboarding to give fans an inside look at the FIS World Cup series and the athletes who participate in them.
The platform also provides users with a completely tailored experience featuring the ability to select favourite athletes and favourite nations to receive custom content and push notifications for selected World Cup series.
All data and live timing from the previous mobile site is incorporated in a richer format to allow fans to use it both as a second screen during live telecasts or as a standalone source of information. Some of the key features include:
– All six disciplines, including information for all FIS competition levels, under one roof
– Exclusive video content, including near live video clips 5 minutes after World Cup races
– Easy to use filtering and selection features for athletes, events and key data
– Ability to favourite athletes and nations and customise the user experience
– All historic data in an user friendly find and filter for all FIS competition levels
– Push notifications to receive important information about World Cup competitions
– Full editorial and social media content including detailed athlete information
– Clear navigation and user friendly layout and design
“The launch of a new FIS App has been on our radar for a while now. This is an important step forward to present and promote the sport of skiing even better, while enhancing the services to fans of the sport, as well as the FIS membership, our partners and the global media,” said FIS president Gian Franco Kasper.
Claude Ruibal, Infront’s executive director Digital, Production & Sport Solutions, added: “The new FIS App offers fans more video content than ever before with some of the material produced exclusively for the platform. It is a win-win situation for all parties – the FIS, Infront and Omnigon, as well as the skiing and snowboarding fans. Everyone is able to benefit from the synergies of our partnership across the board – delivering unprecedented real-time global coverage of the FIS World Cup competitions.”
“OMNIGON is thrilled to have collaborated with FIS on the design and development of their new mobile app,” said David Nugent, chief commercial officer, OMNIGON. “We worked in close collaboration with FIS’ digital team to create an experience that would resonate with fans across the globe. With the heart of the FIS season approaching, we are excited these millions of fans will be able to engage with this new, compelling product to follow all the action.”