FloSports increases social ad revenue by 96% YoY during its coverage of the 2021 Tour De France
Ahead of the 2021 Tour De France, FloSports, the streaming service which gives fans access to over 300,000 live and on-demand sporting events annually, partnered with Grabyo to deliver high-impact, real-time coverage of the Tour across social media.
FloSports utilised Grabyo’s cloud video platform to deliver real-time Tour de France highlights across Twitter, Facebook, Instagram and YouTube, with the aim of engaging cycling fans across the US while increasing its FloBikes brand exposure and generating revenue from social content.
FloSports grew its YoY programmatic advertising revenue by 96% across social media platforms.
Using Grabyo’s live video clipping, editing and publishing platform, FloSports’ digital team delivered highlights instantly, optimised for viewing across every social platform. This included real-time vertical videos for Instagram Reels, square format videos for Instagram feeds and horizontal aspect ratios for YouTube, Twitter and Facebook.
FloSports’ tactical approach across each platform led to a 588% increase in video views, a 100% increase in engagement rates and a 465% increase in the number of engagements. FloSports used this reach to grow the exposure of its FloBikes brand using custom graphic overlays with call-to-action messaging to drive traffic to its platform and increase its subscriptions.
“Working with Grabyo to deliver our social content for the Tour De France has allowed us more flexibility and agility to create content that resonates with our audiences,” commented Sarah Hoffman, director, digital marketing at FloSports. “Our partnership with Grabyo has allowed us to continue innovating our content offering, generating more revenue while connecting with fans across every platform.”
Grabyo’s cloud-native platform allowed FloSports’ digital team to work entirely remotely and collaboratively from anywhere in the world, being able to produce quality video content using minimal resources and manpower.
“Helping FloSports deliver its social content for the Tour De France has been extremely exciting for us,” said Mike Kelley, president of America, Grabyo. “Not only are they directly attributing revenue to the use of Grabyo’s platform around the Tour de France, they are also growing their audiences for the long term and building the FloBikes OTT brand for future events. We look forward to working with FloSports on its future OTT marketing strategy.”