Football Production Summit: FC Bayern Munich and the Allianz Arena get connected

SVG Europe is very pleased to announce that Daniel Dengl from Perform and Bayern Munich’s digital projects chief Benjamin Steen will present a special case study on the club and the Allianz Arena at our Football Production Summit on-site at the stadium Wednesday March 22.

As the result of partnerships with Deutsche Telekom and Opta (a Perform Group-owned brand), FC Bayern has been able to develop an innovative stadium experience throughout its home ground. Fans are able to view a wealth of facts and statistics via a network of 1,200 screens around the venue.

In this special case study, project principals discuss this development as well as other ongoing initiatives designed to make Allianz Arena one of the most truly connected sports venues in the world. The presenters will be Daniel Dengl, Perform Media Deutschland, Senior Key Account Manager and Benjamin Steen, Bayern Munich, Head of Digital Projects.

If you have a query regarding the programme agenda, please contact David Davies ([email protected]) or Fergal Ringrose ([email protected]).

If you are interested in sponsorship opportunities, please contact Chris Cope ([email protected]) or Clare Sturzaker ([email protected]).