Abi Hemingway, VP of commercial & partnerships at M2A Media, discusses the cloud and its ongoing role in live sports production, focusing on how conversations are developing, what pressures remain, and what content creators should look for in a partner.
The conversation then moves on to the importance of reliable, scalable live distribution and how cloud solutions can help women’s sports to achieve their goals.
Football Summit 2026, sponsored by TVU Networks, took place on 26 February at the Hill Dickinson Stadium in Liverpool.
