Formula E supercharges fan experience with AI-driven highlights from Magnifi

Formula E, the all-electric racing series, has selected Magnifi as its official technology partner to create engaging replays and dynamic moments during live streams.

Established in 2014, Formula E features high-speed, street-circuit racing in major cities worldwide, showcasing innovation in electric mobility while promoting a greener future. The championship has earned global recognition for advancing EV technology and fostering collaborations with leading automakers and sponsors.

With Magnifi, Formula E will elevate its replay and social content by automating the workflow and enriching content with real-time driver and circuit details to keep fans engaged. Magnifi’s Auto-Flip feature will automate the content aspect ratio adjustments for all platforms and ensure uninterrupted content to keep fans engaged.

“At Magnifi, we are proud to bring our advanced AI-powered video editing technology to the racing tracks, enhancing the way fans experience the thrill of Formula E,” said Meghna Krishna, CRO of Magnifi. “As Formula E continues to lead the global conversation on electric mobility and innovation, we are excited to contribute by amplifying its vision through dynamic, real-time content. With its cutting-edge approach to strategic energy management and fan engagement initiatives like Attack Mode and Fanboost, Formula E is redefining the future of motorsport– and we are thrilled to be a part of this electrifying journey.”

The 2024/25 Formula E World Championship is currently underway, with the upcoming Jeddah E-Prix, being held at the Jeddah Corniche Circuit in Saudi Arabia. Fans can also look forward to the Miami E-Prix in April, as the championship continues to race towards an exciting season.