Fox Sports Digital flexes content muscles during Super Bowl Week
When working a Super Bowl, one should not expect to get much sleep. In Miami this year, the team at Fox Sports Digital ground out a wealth of content ranging from live long-form to the VOD short-form, all while putting together a week that garnered the media giant more than 150 million views across its suite of digital platforms and social channels — a 211% increase over the previous time the network had the rights to the Super Bowl, in 2017.
“[It was the] hardest I’ve ever worked,” said David Katz, EVP, Digital, Fox Sports, “but it was also the most successful week I’ve ever had professionally and the most fun I’ve ever had. It was awesome.”
One of the more intriguing parts of Fox Sports Digital’s Super Bowl plan was how aggressively it leaned into live long-form content for digital and social platforms. In an era when many rely on the instant gratification of short-form content, Fox racked up the views with longer, free-format conversations, driving average viewing time up by 80% over 2017.
That success came largely from unique content ideas. Katz and his team executed a wall-to-wall digital-content plan that started at Marlins Park, where the digital team produced a WWE live takeover featuring Baron Corbin and Roman Reigns that rung up more than 2.5 million total views.
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