Front Porch Digital updates DIVAdirector MAM system

Front Porch Digital will update the DIVAdirector media asset management (MAM) system at IBC, including new features that make it even easier for any media organisation with a DIVArchive system to manage its digital files, especially users of the LYNX platform for moving, archiving, and online video publishing to the cloud.

“We’ve added new features and capabilities to this version of DIVAdirector that were absolutely critical to our new LYNX cloud-based offering,” says Rino Petricola, senior vice president and managing director of Front Porch Digital International. “Cloud operations are going to dominate the industry, so we’ve developed version 5.1 to address LYNX-specific workflows and requirements such as site awareness, whereby a single DIVAdirector system can show the enterprise content view of assets stored in different archive systems, be they local, networked, cloud-based or any combination, with integrated user permissions controlling access.”

DIVAdirector V5.1, available as a cloud service or licensed locally, boasts enhanced integration with other components in Front Porch Digital’s DIVASolutions product line, including SAMMA for content migration, DIVAnet for managing multiple DIVArchive systems across a wide area network (WAN), and DIVApublish mpx for taking media to market.

“This DIVAdirector version bridges our different product lines better than ever before,” Petricola adds. “No other MAM product can be used as easily and efficiently to manage assets across all of our different Migrate/Manage/Market workflows.”

Front Porch Digital will demonstrate the beta version of DIVAdirector V5.1 at IBC2012 on stand 7.C16.