Fujifilm opts for Gold SVG Europe sponsorship

Fujifilm has renewed its Gold sponsorship of SVG Europe. The news comes as the company unveiled the Fujinon LA30x7.8BRM 4K broadcast zoom lens.

The lens provides a 30x zoom (7.8mm-234mm) in a compact 190mm, 1.7kg design, ideal for versatile broadcast applications. Its new drive unit features 16-bit encoders for precision in virtual and remote production, while the rear focus mechanism minimises focus breathing and ensures quiet operation. Delivering 4K optical performance across the zoom range, LA30x7.8 enhances efficiency for news, sports, and live event production.

Fuji lenses are used on numerous sports production, including Usyk vs Fury 2 where the HZK Duvo 25-1000m and HZK Duvo 14-100mm were used alongside Sony lenses to offer new perspectives on the fight.

A range of Fujinon lenses were also chosen for Greece’s first 4K HDR 12G-SDI OB truck. Operated by View Master Events for Live Productions, the truck is now serving sports and cultural events within the Greek market.