Fujifilm pictures success with SVG Europe Gold sponsorship

Fujifilm, which offers an array of lenses and recording media for the broadcast industry, has returned as a Gold sponsor of SVG Europe.

The company’s range of UHD/HD lenses are particularly suited to sports broadcasting, with recent additions including the UA107x8.4, a 4K-compatible broadcast lens equipped with a new image-stabilisation mechanism and customisation capabilities, and the zoom rate demand unit Fujinon ERD-50A, featuring a large LCD panel.

Fujifilm is also active in the areas of virtual production and augmented reality technologies. At NAB2022, it showcased an end-to-end LED production workflow utilising its broadcast and cinema lenses with Mo-Sys StarTracker camera tracking technology and a 1.5mm pixel pitch LED wall from APG Media.