Future of broadcast graphics: Moov talks about engaging the next generation

Ria Perez, production assistant, is one of the women and men to feature in the Behind the Lens educational video series from SVG Europe Women

By Duncan Foot, Moov CEO.

A common topic at conferences and panels in recent years has been how the broadcast industry can evolve to attract and retain young talent. In the broadcast graphics and virtual production sectors, there are plenty of ways to bridge this gap and make the field more inviting to newcomers. It’s about time we move beyond just talking, and we’re already seeing companies take real action, with subtle but impactful shifts in their approach.

At Moov, this focus on the next generation is a core value, and we’re already seeing positive results.

Purposeful career paths

Today’s young professionals are looking for careers that offer growth, support, purpose, and stability. In broadcast graphics, this means rethinking entry-level roles – like operators – not as temporary positions, but as essential parts of the production team. Operators bring both technical skill and creativity to live broadcasts, and by truly valuing these roles, we can turn them into respected, long-term career paths.

Establishing structured career paths with clear advancement opportunities engages young talent while also providing stability through steady, full time employment. This is especially important for attracting a diverse workforce, as many may be discouraged by the uncertainty of freelance work or the high cost of living in major production hubs. Providing stable income and a clear growth trajectory not only broadens access to talent but also strengthens diversity, equity, and inclusion within the industry. With clear paths to roles like production lead or technical director, broadcast graphics can become a truly inclusive and appealing career choice for a wider range of professionals.

User-friendly tools

Taking control of the tools the team uses can make a huge difference in both efficiency and sustainability. Developing inhouse control software gives operators a system they’re familiar with, making it easier to provide consistent, ongoing training. This way, operators are always up to date on the latest features and updates, keeping them productive and confident in their work.

Custom-built tools also adapt to various workflows, offering the flexibility to meet evolving product and production needs. Reducing reliance on third-party software creates more sustainable, streamlined processes. By maintaining a single, unified system that grows with the team, companies can cut down on waste and boost overall efficiency. This lets operators focus on creativity and problem-solving without constantly needing to learn new, unfamiliar systems; a powerful approach for a modern, sustainable broadcast workflow that evolves with industry demands.

Hiring for potential

With the broadcast graphics industry evolving quickly and hybrid roles that blend broadcast engineering and virtual production on the rise, hands-on learning and a commitment to continuous growth are more important than ever. As technology advances, a degree that was once essential can quickly lose relevance, which is why forward-thinking companies are shifting their focus to hire for potential rather than just formal credentials.

Rather than prioritising degrees, these companies look for practical experience – through work placements, T-levels, or self-driven projects – valuing candidates whose passion, adaptability, and drive to learn can be more impactful than traditional qualifications. By focusing on skills and a growth mindset over formal education, companies can build a more diverse, innovative workforce that’s well-prepared for the changing world of broadcast and virtual production.

To inspire the next generation of broadcast professionals, we should focus less on the “TV is dead” narrative and more on the exciting, evolving roles that blend creativity, technology, sports, and sustainability, and the important part each individual plays in the production chain.

By engaging with early career initiatives like Rise Academy, The Global Media and Entertainment Manifesto and Production Futures, we can tap into their passion and showcase all the dynamic elements our industry has to offer. This helps foster a workforce that’s not only skilled but also deeply invested in the future of broadcast media.

When we nurture young talent and provide them with the tools, support, and purpose they need to thrive, we ignite a wave of creativity and fresh ideas in broadcast graphics. As the industry transforms, those who embrace these shifts will attract a generation eager to redefine the future of sports, technology, and storytelling in the most innovative ways, ways that will resonate with and engage the next generation of viewers.

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