Futuresource Consulting partners with Ooyala for new ‘Lifecycle of Content’ white paper

Leading research organisation Futuresource Consulting has announced the availability of a new, free-to-download white paper. The document, produced in cooperation with OTT video specialist Ooyala, is entitled ‘The Lifecycle of Content’.

The continued rise of multiplatform content delivery is placing ever greater pressures on operations, with the rising requirement to integrate production processes and systems countered by barriers including standards, available time/resources and – most critically – cost.

Alongside this transition is the industry’s growing appreciation of the potential of data, particularly metadata, as media operations seek to optimise assets and drive new monetisation opportunities.

This white paper from Futuresource in conjunction with Ooyala utilises new industry research to identify the current pressure points content owners are facing as they seek to optimise integration processes and work towards better utilisation of their assets.

For more information, and to secure access to the white paper, please visit the Futuresource Consulting website.