Futuresource to examine ‘strategies for success and survival’ at New Content Horizons event
Following its highly successful Los Angeles event, Futuresource will host its third New Content Horizons conference in London on June 15. Speakers will include: Greg Ivanov, Head of Daydream Business Development, Google; Jean-Philippe Randisi, CEO, Zodiak Kids; Matt Boak, Head of Media & Entertainment, Twitter; and Steven Hancock, Founder, MelodyVR.
Industry leaders and Futuresource analysts will be addressing a number of key topics such as:
– Investment in original content production is accelerating, becoming a key differentiator for networks and service providers. What content is key, what keeps customers “sticky” and who among the traditional players and new social media platforms will have the war chest to compete?
– Embracing the studio challenge – How is the home video industry adapting to the growth in digital video and how are market methods and digital products evolving?
– Live Sports – In the next five years, will the sports industry engage more deeply with OTT, mobile and social media platforms for premium content distribution to maintain relevance for the younger audience and how will this impact rights?
– The eSports phenomenon – Premium sports of a different kind – major investments have been made by leading brands and broadcasters in this space, but what will be the shelf life of ‘League of Legends’ compared to traditional sports? Short term fad or here for the long haul?
– The evolution of social video -–From user-generated content to the emergence of social talent, who are the stakeholders in this new world of audio-visual content? How does it work with established channels and the new world platforms of Facebook and Twitter?
– Virtual reality, Augmented Reality and Mixed reality – Where do the real opportunities lie for the entertainment industry and are consumers embracing these exciting technologies – what’s next for the world of ‘adjusted reality’?
– Connecting with Kids – Linear TV viewing is still the most popular way of viewing TV and video content in many countries. However, consumption of on demand entertainment services is growing coupled with increased consumption of short form content. What are the implications of these trends on rights holders, broadcasters, service providers and kids brands?
– Programmatic TV – Big Data and Machine Learning. How can it enhance tailored viewing experiences and drive revenues for the broadcasters and service providers?
– Future of Smart TV and TV as an app – Is the death of the set-top-box nigh?
Packed full of energising keynotes, best-in-class presentations and panels, New Content Horizons also includes Futuresource market insight presentations, providing you with strategic analysis of the current landscape and the key challenges and opportunities for the years ahead.
The event will take place at London’s Ham Yard Hotel on 15 June and costs £89 to attend. Futuresource is offering SVG Europe members a 10% discount when they use the code NCHSVG10 and register at https://www.futuresource-consulting.com/Futuresource-Event-New-Content-Horizons-2017.html.