FutureSport 2016 to examine distribution of NFL matches to European audiences
Earlier this week SVG Europe published the full programme for its final conference event of 2016 – FutureSport, which will take place at the Chelsea Football Club ground in London on 30 November. As part of a typically diverse schedule examining innovation through OTT, Olympics, IP production, RF, education and more, a bespoke case study will focus on a major collaboration that is bringing NFL matches to more European viewers than ever before.
Earlier this year NFL rights holder MP&Silva awarded a three-year digital content distribution contract to Deluxe Entertainment Services which sees the latter pick up US feeds via the MX1 facility in Pennsylvania. Using Deluxe’s innovative IP-based platform, MediaCloud, and Interxion’s data centres in East London, these matches are customised and delivered to a host of European audiences. This case study will examine the workflows that are helping to bring NFL matches to more people than ever before.
Panellists joining the session are: Richard Craig-McFeely, Interxion, Strategy & Marketing Director – Digital Media; Damon Garwood, MP&Silva, Managing Director, Digital & Technology Services; Tom Holmes, Deluxe Media Cloud, Sales & Marketing Director. The session will be moderated by SVG Europe Managing Editor SVG Europe.
To view the full programme for FutureSport 2016, and to register, please visit https://www.svgeurope.org/future-sport-2016/conference-program/.