FutureSport 2016 to examine distribution of NFL matches to European audiences

Chelsea Football Club ground will host FutureSport on 30 November.

Earlier this week SVG Europe published the full programme for its final conference event of 2016 – FutureSport, which will take place at the Chelsea Football Club ground in London on 30 November. As part of a typically diverse schedule examining innovation through OTT, Olympics, IP production, RF, education and more, a bespoke case study will focus on a major collaboration that is bringing NFL matches to more European viewers than ever before.

Earlier this year NFL rights holder MP&Silva awarded a three-year digital content distribution contract to Deluxe Entertainment Services which sees the latter pick up US feeds via the MX1 facility in Pennsylvania. Using Deluxe’s innovative IP-based platform, MediaCloud, and Interxion’s data centres in East London, these matches are customised and delivered to a host of European audiences. This case study will examine the workflows that are helping to bring NFL matches to more people than ever before.

Panellists joining the session are: Richard Craig-McFeely, Interxion, Strategy & Marketing Director – Digital Media; Damon Garwood, MP&Silva, Managing Director, Digital & Technology Services; Tom Holmes, Deluxe Media Cloud, Sales & Marketing Director. The session will be moderated by SVG Europe Managing Editor SVG Europe.

To view the full programme for FutureSport 2016, and to register, please visit https://www.svgeurope.org/future-sport-2016/conference-program/.