You can now view a picture gallery from FutureSPORT 2025, a forward-looking conference and networking event focused on how sports content will be created, distributed and consumed in the coming years.
The 2025 edition, sponsored by TATA Communications Media, covered a range of subjects including: fan engagement, personalisation and gamification; Artificial Intelligence; and the cloud, virtualisation and software-based production.
FutureSPORT 2025 took place in Brighton on 6th November.
SVG Europe editorial director George Bevir opened proceedings at FutureSPORT 2025.SVG Europe editor Heather McLean was the host for the dayOpening remarks were provided by Abhishek Ranade, AVP – Head of EMEA, from title sponsor Tata Communications Media.In the opening keynote, Jonny Keogh, Head of UK Sports at YouTube revealed how the platform is evolving from a distribution channel to an innovation hub for sports content.YouTube’s Jonny Keogh: 50% of content is over 20 minutes long, and 59% of Gen Z uses short-form clips to discover and transition to long-form.Kevin Fitzgerald, Diversified, Senior Sales Manager, Broadcast Media EMEA, explained how his company can help sports broadcasters and producers.Wendy Hendrickx, F1, Head of Live Production, detailed how Ghost Car, AR data overlays, gyro cams and multi-view features are designed to ensure fans have the best possible viewing experience.F1’s gyro cam, which provides an onboard view, reveals the undulations of a track and how steep some corners are, explained F1’s Wendy HendrickxThe lunch break during FutureSPORT 2025 provided a great opportunity for delegates to networkMonks’ Shane Warden (far left) chaired a workshop on media asset management that feature consultant Matt Samuel, Simon Wocka from Pixitmedia, Janis Jansons of NEP, and Memnon’s Heidi Shakespeare.Rebecca Jackson from Caretta Research offered up a data-based expose of where European sports broadcasting and production will be in 12-18 months’ time.Barry Flanigan from Aurora Media (far left), Sky’s Alessandro Reitano (second left) and consultant Stephen Nuttall (second right) explored the future of sports viewing and how to monetise it with chair Tom Bowers (far right).The panel agreed that it is easy to get carried away with the technology, but everything comes back to the story you’re trying to tell, or the problem you are trying to solve.Matrox Video EMEA sales manager Donald Sievewright provided an update on his company’s media transport solutions.Lee Radbourne provided advice and strategies for rights holders, broadcasters and technology providers to help them build resilient fan ecosystems and unlock long-term commercial value.Mark Lichtenhein, Chairman of the Sports Rights Owners Coalition (SROC), provided workshop attendees with practical strategies for sports content protection.Peter Brightwell from BBC R&D (pictured, right), Michael Deppe of IMG (pictured, left), alongside Mike Lethem, Sky Sports, and Paul Marsden of ATEME, joined George Bevir for a discussion on how software-based workflows are changing the way we produce and deliver sports content.Brighton & Hove Albion’s Paul Camillin and Piers McDermott revealed how video content drives fan engagement to support the club’s wider goals.
