Genelec goes for Gold SVG Europe sponsorship

Genelec’s Stockholm Experience Centre

Loudspeaker manufacturer Genelec has returned as a Gold sponsor of SVG Europe.

2022 has seen the Finnish company add to it Experience Centres, with new locations in Stockholm and Helsinki joining existing centres across Europe, America and Asia.

The Stockholm location is divided into five distinct zones, including the flagship 7.1.4 immersive Boman Room, the stereo environments of the Saltgruvan and Berg Rooms, the large Live Room, and the Lobby Area for AV system demonstrations. The Helsinki facility offers two critical listening spaces, one with a 7.1.4 immersive system based around The Ones three-way coaxial studio loudspeakers, and the other featuring a wide selection of stereo solutions, up to and including the 1234A main studio loudspeaker models.

Indeed, immersive audio has been a key focus for Genelec over the past 12 months. Advancements include the introduction of the GLM 4.2 loudspeaker manager software and the new 9301B multichannel AES/EBU interface to allow the creation of scalable immersive monitoring systems up to 16 channels, using one or more bass-managed subwoofers, or 32 channels if using a second 9301B. It also made its Aural ID software technology available in an easy-to-use DAW plug-in format.

Genelec has also created a series of five videos to help viewers understand the principles and practicalities of working with immersive audio, presented by immersive expert and regional business development manager at Genelec, Eric Horstmann.