German FA, Borussia Dortmund and Tottenham Hotspur become shareholders in OneFootball

The new shareholders will also enter strategic content partnerships to bring football fans greater levels of original content made available in real-time via OneFootball.

OneFootball, the world’s largest football media platform, has welcomed the German Football Association (DFB), Borussia Dortmund and Tottenham Hotspur as shareholders.

They join Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Olympique de Marseille, Paris Saint-Germain and Real Madrid, which all became OneFootball shareholders in 2020.

DFB – the first national association shareholder – and the collective of world-leading clubs will jointly drive football’s digital transformation, supporting the strategic direction of the business, and importantly, the broader football content ecosystem.

The newly announced shareholders will also enter strategic content partnerships to bring football fans around the world closer to the likes of Harry Kane, Marco Reus and Manuel Neuer, through greater levels of original and exclusive editorial news, personalised and curated, made available in real-time via OneFootball.

DFB, Borussia Dortmund and Tottenham Hotspur, as well as their partner brands, will benefit from increased global audience reach and greater fan engagement possibilities with OneFootball’s 85 million monthly active users, as well as unparalleled data insights and a deep understanding of user engagement.

Lucas von Cranach, CEO and founder of OneFootball, said: “I’m thrilled to welcome DFB, Borussia Dortmund and Tottenham Hotspur as new shareholders of OneFootball and look forward to exploring new opportunities together. No one brings fans closer to their favourite teams and, through these strategic content partnerships, we will be able to offer even greater access to exclusive content. 2021 will be an important year as we expand our global presence and welcome new partners, while continuing to offer leading editorial news, videos, scores and live and behind-the-scenes content.”

Holger Blask, managing director marketing & sales at DFB, said: “Through our new partnership with OneFootball, we can now share the latest content and news from our national teams and DFB competitions, including the DFB-Pokal, to millions of fans who engage with the world’s largest football platform on a daily basis. Launching our content partnership, alongside becoming a shareholder, extends the digital transformation of the DFB and allows DFB partners to benefit from new, innovative opportunities to connect with OneFootball’s young fanbase.”

Carsten Cramer, managing director, Borussia Dortmund, said: “Partnering with OneFootball will provide our global fanbase with exciting club content and we look forward to working with the other shareholders to support the business in the years to come. Our youthful fanbase demand the very latest Borussia Dortmund news wherever they are and OneFootball provides us with the perfect platform to engage with them.”

Donna-Maria Cullen, executive director, Tottenham Hotspur, said: “OneFootball has a unique position in the football media landscape and prides itself on constant innovation, which makes them a great partner for us as we continue to build our media ecosystem and the international reach and following of the club. We have enjoyed a fantastic relationship with Dugout and following their acquisition by OneFootball, are delighted to extend this relationship further.”