Gfinity to launch new virtual racing website
Esports company Gfinity has announced the launch of a new virtual motorsport website, Racinggames.gg.
Scheduled to go live in the fourth quarter 2020, the site will become a platform for motorsport fans to read news, share opinions, and follow the growing number of global esports racing and competitive gaming events that are taking place.
With Gfinity’s existing relationships with F1, IndyCar, Forza and most recently Abu Dhabi Motorsport Management (ADMM), the new platform will cover all virtual motorsports including the F1 Esports Series and all existing and future Global Racing Series virtual racing competitions, recently launched in partnership with ADMM. This will drive the reach of the Global Racing Series competitions and its commercial value with brands, broadcasters and teams.
The new platform will join Gfinity’s existing line up of three gaming websites: Gfinitysports.com, Realsport101.om and Stealthoptional.com.
Racinggames.gg will be fully designed, developed and delivered by the internal team behind Realsport101’s motorsports coverage, with content complementing and supporting existing motorsports coverage across Gfinity’s web channels.
John Clarke, Gfinity CEO said: “Racinggames.gg will satisfy the insatiable appetite amongst gamers for virtual racing news and entertainment-based content. We are committed to creating products that resonate with gamers and deliver commercial value for the company. Gfinity digital media is carving out a strong position in the gamer market and has seen a surge in advertising revenues. Gfinity digital media is expected to deliver revenue of £2 million in this financial year ending 30 June 2021 and the launch of Racinggames.gg will play a positive role in the company reaching its target of moving into profitability in Q1 of 2021 calendar year.”