Globecast highlights cloud-based supply chains for live and pop-up channels

Globecast has identified four key areas of growth, with cloud-based media supply chain services highlighted as being of benefit especially for content owners looking to launch live sports services and pop-up channels.

The other three areas of investment for Globecast include end-to-end OTT integration, remote production connectivity and the hosting of digital platforms.

Globecast said that as an AWS-certified global partner,  its focus on media supply chains is designed to help customers get the most from their media. Use of the AWS cloud ecosystem can provide a “one-stop shop” for cloud playout including 4K live sports, pop-up channels, localisation and disaster recovery, alongside orchestrated VOD logistics and asset management.

Plus, Globecast’s cloud-based infrastructure brings the flexibility and scalability required in today’s market, alongside powerful analytics and monitoring, the company said.

In addition, Globecast has integrated an ecosystem of partners to deliver end-to-end OTT solutions by leveraging the cloud, which it said allows customers to better monetise their multiscreen offer via secure, robust and flexible technologies with optimised business and technical solutions.

With remote production a clear priority for many involved in live production, Globecast is touting its connectivity credentials along with partnerships with production facilities around the world and additional network providers when required. Remote production hosting services, via Globecast Hubs, enables the company to act as a customer’s local studio with remote commentary cabins, studios for post-production and editing and signal aggregation.

The company also spoke of its digital platforms initiative during IBC2022, which it described as a response to the dedicated needs of a range of users, including major D2C platforms, metaverse providers and maritime and inflight video platforms.