Going big: OneFootball launches connected TV app for large screens
OneFootball has launched a connected TV app that will allow users to watch its library of sports content on a big-screen TV.
OneFootball TV will provide access to a suite of video content from the world’s top clubs, leagues and federations, and integrates with the company’s mobile and web platforms. It is being made available initially on Apple tvOS and Amazon Fire TV, with support for Android, Samsung and LG smart TVs to follow in the coming weeks.
Ismail Elshareef, chief product officer, OneFootball, said: “Today’s football fan experiences the game in many different ways, whether that’s in a stadium, on TV, or on their mobile device. We know our users want the option to watch live matches on the big screen, so we’ve answered their call by making it even easier to enjoy the game they love, in any way that suits them – on their phones, on the web, and now on connected TV devices. We can’t wait to bring OneFootball’s incredible variety of content to television screens around the world – in full HD, that brings you, and your friends and family even closer to the action.”
With OneFootball TV, fans can access a mixture of free and paid live matches from OneFootball and its partners, including elite leagues such as the German Bundesliga, Italian Serie A and Brazil’s Campeonato Brasileiro Série A.
The OneFootball community can pay for single matches and tailor-made packages through the TV platforms’ native payment methods, or through a web browser QR code.
Alongside live match action, viewers can catch up on all the goals and saves they missed with curated match highlights, plus breaking news and club content tailored to each fan’s individual interests. Official content from some of the world’s biggest teams will be available provided by OneFootball’s network of industry partners.
The launch also opens up new opportunities for OneFootball partners to connect with OneFootball’s audience of young and engaged football fans, with all video content on the platform supporting programmatic advertising, including live free-to-air games and highlights videos.
Android TV devices include recent TV models manufactured by the likes of Sony, Hisense, Philips and more.
OneFootball is partnering with German-based Foxxum to co-develop the frontend experience on select devices and pursue other strategic initiatives.