Grass Valley and Diversified sign multimillion-dollar strategic partnership agreement

Grass Valley and Diversified have announced a new, multimillion-dollar strategic partnership. This partnership underscores a shared vision to lead the future of media technology, ensuring that clients are equipped with the most advanced tools and support to thrive in an increasingly dynamic and competitive environment.

Grass Valley will leverage Diversified’s extensive integration and services expertise to enhance its offerings and deliver comprehensive solutions to broadcasters, content creators and media organisations.

Key highlights of the partnership will include enhanced product integration and solutions delivery and an expanded global reach. Grass Valley’s technology, including traditional hardware/software applications creating media workflows that run on-premises, in the cloud or in hybrid environments, will be integrated with Diversified’s robust solutions and services, providing customers with state-of-the-art, end-to-end solutions for content creation, management and distribution.  By combining forces, the two companies will extend their global footprints, offering clients around the world access to advanced media technologies and expert support.

The partnership will also foster joint innovation, allowing the companies to co-develop new technologies and services that address emerging trends and challenges in the media and entertainment industry.  Clients will benefit from enhanced support and service capabilities with Diversified’s extensive field services complementing Grass Valley’s technical expertise, ensuring optimal performance and reliability of deployed solutions.

Through the collaboration, the companies will also develop comprehensive training programmes to empower media professionals with the knowledge and skills required to maximise the potential of the integrated solutions offered by Grass Valley and Diversified.

Tim Banks, chief revenue officer at Grass Valley, expressed his enthusiasm about the partnership, stating: “This agreement with Diversified illustrates Grass Valley’s commitment to support client needs via our trusted integration and reseller partners. By combining our industry-leading solutions with Diversified’s integration expertise, we are poised to deliver unparalleled value and innovation to our clients.”

Steve Stubelt, senior vice president of sales, media and entertainment at Diversified, added: “We are excited to partner with Grass Valley, a leader in live solutions technology. Together, we will broaden our reach and enhance our ability to deliver cutting-edge, integrated solutions that meet the complex needs of our clients in the media and entertainment industry.”