Grass Valley appoints Alex Holtz vice president, digital media solution

With more than 30 years’ experience in control room automation, live and on-demand web and mobile multiplatform production, publishing and distribution systems, and camera robotic system solutions for both the broadcast and professional A/V industry, Alex Holtz will champion Grass Valley’s multiplatform distribution interests in the role of vice-president, digital media solutions.

“We are thrilled to have Alex at the helm of our Digital Media Solutions division, where he will define our strategy and coordinate product development across Grass Valley to deliver the most effective solutions for our customers,” says Mike Cronk, senior vice-president marketing at Grass Valley. “As a dedicated member of the Grass Valley team, Alex brings considerable experience and industry knowledge to his new position. He has made significant contributions as the general manager of our Integrated Production Solutions (IPS) product line, where he was responsible for Ignite, MediaFUSE and HDC Camera Systems product lines for live news production systems, internet streaming and mobile applications and camera robotic systems. In addition, he’s been recognised with several patents for his innovative technology.”

Before joining Grass Valley in 2004, Holtz held various product management and engineering positions with ParkerVision, Parker Electronics and Westinghouse.