Grass Valley goes Platinum once more with SVG Europe sponsorship

Grass Valley, the provider of live sports production technology, has renewed its Platinum sponsorship of SVG Europe.

The company’s equipment is found in 78%* of all OB trucks and when it comes to 4K-capable trucks, that figure jumps to 94%*

Said Tim Banks, VP of sales EMEA at Grass Valley: “We have opted to renew our long-established relationship with SVG Europe because the organisation provides a great platform for vendors to be more closely aligned with the professionals engaged in the production of the most compelling programming around the world.

“Working with SVG Europe allows us to tap into a community of sports broadcast professionals,” Banks went on. “Leadership through collaboration is a key focus for Grass Valley, so having a forum to connect with other vendors and sports broadcast colleagues is very important to us. SVG Europe events allow us to showcase our expertise across several key areas, such as remote and live sports production and esports, as well as technology transitions to IP and 4K UHD HDR.”

“SVG Europe provides a great platform for vendors to be more closely aligned with the professionals engaged in the production of the most compelling programming around the world.”

Banks said IP is driving the transition to new and innovative workflows and service models. A prime example of how IP is changing the face of live production workflows is remote or at-home production. 2019 was a tipping point for the transition to this approach, with many of the big live sports and event production infrastructures and workflows located at the central (home) facility, as a complementary approach to conventional on-location models, noted Banks.

Concluded Banks: “Close cooperation with our customers and partners allows us to share our experiences, expectations and vision. By working in partnership, we can better anticipate and meet the demands of the new mediascape. Through continued investment in areas like IP, remote production, driving interoperability and pushing through innovations in the areas of cloud and virtualised solutions, Grass Valley will cement its leadership position in the industry.”

*Figures from SVG Mobile Sports Production Yearbook 2019