Grass Valley launches free playout on GV AMPP at NAB 2022
Grass Valley has announced that it will no longer charge for playout on its GV AMPP (Agile Media Processing Platform), making the cloud-native solution accessible to many more media and entertainment companies. The core AMPP Playout functionality will be available free to customers from 1 June.
Andrew Cross, CEO, Grass Valley, said: “Making AMPP Playout free is an exciting move and one that will change the media technology landscape. AMPP has been created to meet the needs of modern media companies and has the flexibility and functionality to become the de facto operating system for media workflows. Just like any operating system, there are some core capabilities that should be included because they are essential for most applications. We believe that playout is one of these features and that it should not be a premium/chargeable feature. By removing the cost of our basic AMPP Playout product licence, we will make it accessible to more customers, enabling them to deliver the content they create and manage on AMPP effectively.”
Neil Maycock, CMO of Grass Valley, added: “With AMPP Playout available for free, users can utilise on-premise, cloud and remote technology within a unified production ecosystem to create and distribute world-class content onto any platform, including linear television, online, streaming and social media – from anywhere in the world. This is increasingly important, as playout needs to be orders of magnitude more flexible than in the linear TV world of past decades.”
The basic AMPP Playout product licence is free, with support and advanced features chargeable.