Grass Valley renews Platinum sponsorship of SVG Europe

Grass Valley has returned as a Platinum sponsor of SVG Europe. The move comes after a year of transformation for the company, with new appointments, new product launches and a simplification of its organisation focusing on improved client service.

Trusted by the world’s top media brands, Grass Valley enables content producers to deliver great live experiences through hardware and software solutions that improve efficiency and reduce costs.

This includes AMPP. As a fully cloud-native solution, AMPP is a secure, reliable open ecosystem architected with standard REST APIs throughout, integrating applications from 80 third-party partner companies, as well as over 100 cloud native applications of its own. Standard REST API integration points for every part of the solution allow for tight integration to both customer and third-party control and deployment solutions, while comprehensive signal format support means that AMPP can be inserted into the customers’ signal path anywhere it’s required, from simple graphics overlays through to full workflow chains.

Other recent innovations include the K-Frame XP video processing engine, which can be controlled by control surfaces like the Grass Valley Kayenne, Karrera and Korona, and the LDX 100 series broadcast camera platform, which lets customers choose the camera/XCU configuration (and IP and SDI functionality) of their choice.