Grass Valley renews Platinum SVG Europe sponsorship as it continues to focus on solving real-world challenges

Grass Valley has returned as a Platinum sponsor of SVG Europe. The company has developed an integrated ecosystem, combining industry-leading hardware, the AMPP Media Operating System, and a robust Alliance Partner network, that enables efficient content production, management, and distribution to enhance content value, streamline workflows, and future-proof media operations.

Recent product innovations include the launch of the LDX180 camera, part of the LDX100 range, featuring filmic super slow-motion capabilities. Targeted at high-end sports production, it’s expected to ship later in 2025.

In addition, the new VXP switcher has been introduced to provide a mid-tier switcher designed for smaller OB trucks and mid-market use. It also fits into the K-frame ecosystem, maintaining compatibility across Grass Valley products.

Last year also saw the introduction of Sport Producer X, designed to make professional-quality broadcasts more accessible to leagues and events that previously lacked the resources for traditional production workflows. Deploying AMPP OS and an intuitive, touch-based interface, it allows a single operator to direct an entire sports broadcast from anywhere using only a browser. Operators can tap on the live feed to instantly switch cameras, trigger replays, and apply automated transitions, providing a high-end–production feel without the need for large crews or expensive infrastructure. This has recently been followed by Event Producer X, expanding the AMPP OS-based production model to broader live events.

Jon Wilson, CEO at Grass Valley, said: “Building strong relationships starts with spending time in market with our customers. Supporting SVG Europe is another important way we do that – engaging directly with the sports production community to better understand real‑world challenges. Through this collaboration, we’re able to accelerate the pace of technology development while delivering solutions that reduce cost and streamline workflows, all while maintaining the highest standards of video production.”