Grass Valley renews ‘valuable partnership’ with SVG Europe as a Platinum sponsor

Timeline’s UHD3 OB is built around Grass Valley IP solutions

Grass Valley has returned as a Platinum sponsor of SVG Europe, citing the importance of having access to the sports broadcast community and the ability to share information.

Tim Banks, VP sales, EMEA, said: “Grass Valley has been an active contributor to the SVG Europe community since the very beginning – and we consider it a valuable partnership that supports our mutual interest in the production of world-class sporting events. Through its publications and events, SVG Europe provides opportunities for Grass Valley to gather and share information – but, perhaps more importantly, it gives the entire sports production ecosystem a sense of supportive community that’s extremely helpful… especially during times like these.”

Looking ahead, Banks believes working with SVG Europe will help the company to achieve its goals for the year. “The renewal of our sponsorship with SVG Europe is a key part of GV’s 2021 market engagement plans as we look to build-on the successful launch of our industry-leading suite of live production solutions across cameras, switchers and replay – and our heavy involvement in the accelerated adoption of remote production operations and workflows.

“As we look to transform the GV business, over time, into the leading provider of cloud-first, software-based solutions, the SVG community will be an ideal forum to exchange ideas, discuss transition strategies and concerns, and create even stronger partnerships.”

Find out more about the benefits of SVG Europe sponsorship.