The combined businesses of EMG and Gravity Media will now operate under the Gravity Media banner.

The two outside broadcast and facilities firms announced their merger back in January 2024, creating a business with 100 outside broadcast trucks and flypacks and 40 studios and production facilities across Europe, the Middle East, the US and Australia and some 2,000 permanent employees.

Over the past 18 months the combined entity has been referred to as ‘EMG / Gravity Media’. The company announced today that EMG, along with Boost Graphics, Gravity House, Livetools Technology, Origins Digital, Motionmakers, and Wall On Media will become “sub brands” under the Gravity Media Group umbrella.

Gravity Media executive chairman and chief executive John Newton said: “Once in the lifetime of a company like ours something big happens. Something very big. For us, today, that is our transformation for the future and our coming together under one global brand that is Gravity Media.

“Our look is new, but our commitment to our staff, our customers and as always to capture, craft and create the very best content remains the same. This is a pivotal moment for Gravity Media and one that has many benefits for our clients and the global market.”

Newton said the plan for Gravity Media is to strengthen the group’s creative and facilities offerings, grow its global presence and “provide even more value and better solutions for our clients”.

He said: “As one global brand we will push the envelope that is underpinned by our constant drive for innovation, embracing the very latest technology and employing the best people. The new Gravity Media brand represents our commitment to providing the highest quality work and ethics for our team and our customers all across the globe.

“In a world where change is the only constant it’s never been more important that a company like ours who enables the most incredible stories to be told be consistent, innovative, reliable and efficient. Our one, single Gravity Media brand embodies those goals. It brings together and successfully combines our strengths and expertise delivering a truly unique range of creative, media and facilities services and solutions to clients and for events around the world.”

Speaking about the retention of “key independent sub-brands,” Newton said: “For those brands where there is more benefit to our clients to have them integrate into Gravity Media they have done so. For those where the market needs them to remain as sub-brands, that will be the case. The one thing our new Gravity Media brand does is guarantee our consistency of offering and communication across all the areas of our business.”