Gravity Media forms strategic partnership with content agency Curveball Digital

Gravity Media capturing an interview with Manchester City’s John Stones for the Emirates FA Cup Preview Show.

Gravity Media has formed a strategic partnership with Curveball Digital.

Curveball Digital is a creative content agency that specialises in social and digital media content for sports brands, broadcasters, sponsors and federations.

Gravity said the tie-up with Curveball will offer both companies the opportunity to expand their current offerings to existing clients, in both the linear and digital space, as well as offer to an ever more competitive market a world class joined up approach to content capture and delivery.

Curveball was launched at the start of 2020 by Paddy Sloane and Kev Blundell after they had spent the previous 5 years building content and social strategies together at BT Sport. Its clients include E1 electric race boat championship, Professional Fighters League and the International Bowling Federation.

Gravity Media director – production and content Frank Callaghan said: “We are thrilled to embark on this strategic partnership with Curveball.

“By joining forces across a number of areas, we will leverage our respective strengths to accelerate innovation and explore new opportunities for our customers. This collaboration represents an exciting moment for both Gravity Media and Curveball, to offer a complete solution in the market place and a high-end approach to content production for all areas of an ever-changing landscape.”

Curveball director Paddy Sloane added: “We’re excited to be partnering with such global leaders in production and broadcast as Gravity Media.

“Combining our digital offering with Gravity’s unrivalled infrastructure and tech solutions will allow us to offer our current and future clients a hugely diverse range of services. Curveball will bring our expertise in digital-first content and promotional strategies to supplement Gravity’s teams around the globe and form a truly 360 creative, digital and production solution.”