Grup Mediapro is producing some 430 Belgian league football matches during the 2025-26 season, including matches from the men’s first division, the entire women’s league, the second division, the Croky Cup, and the Belgian Cup.
Mediapro said the arrangement expands its global footprint with the renewal of its partnership with DAZN and a key role in the audiovisual production of Belgian football leagues until 2030.
The new season kicked off on July 20 with the Super Cup production and saw Mediapro deploy RefCam for the very first time in Belgian football.
The ultra-light camera weighs less than 15 grams and is integrated with the match official’s headset, allowing it to capture high-quality images from the referee’s vantage point providing a unique point of view for viewers.
Developed by Riedel, this camera had previously been used in Europe in the Bundesliga and a Premier League match, as well as the FIFA Club World Cup with DAZN as rightsholder. The RefCam, the only on-field camera, captured the action live during the recent Super Cup match (above).
The Super Cup production involved a team of over 60 plus “significant” technical infrastructure, including three OB trucks and complementary mobile units, Mediapro said.
Mediapro said the matches it produces will be enhanced, upon request, with shots captured by two special cameras developed and integrated by the group: the SelfieCam and the Mediapro CinemaCam.
The SelfieCam is a small, easy-to-use camera that captures close-ups of players, transmitting a more intimate and emotional perspective on the match.
The Mediapro CinemaCam is a cinematic camera that delivers visuals akin to a movie or video game, with the aim of immersing viewers in the action. wTVision, which is part of the group, will be in charge of designing and incorporating the graphics for each match.
Since 2020, Mediapro has been working closely with DAZN and the Belgian league, coordinating production from its Mediapro EU branch, an audiovisual hub located in Brussels. This collaboration has led to ventures such as the launch of three dedicated sports channels and the production of the first match captured in vertical format for TikTok. From this strategic base, the group also produces content for clients such as the European Union, France TV and Italian public broadcaster RAI.
