Haivision’s Broadcast Transformation Report highlights growth in SRT adoption and increasing demand for 5G
Haivision has released its sixth annual Broadcast Transformation Report, providing insights into the state of technology adoption in the broadcast sector. It is based on responses from nearly 900 broadcast and media professionals – the highest number Haivision has surveyed – between November and December 2024.
The 2025 Broadcast Transformation Report explores how the industry is embracing innovative technologies while continuing to navigate key challenges such as budget constraints and workforce shortages. As broadcasters seek to enhance operational efficiency and scalability, the report identifies major trends shaping the future of live video contribution and production.
Key findings include a 9% growth in SRT usage, up from 68% to 77%, making it the most widely used transport protocol among this year’s respondents. RTMP, in second place, is used by 58%.
In addition, 76% of broadcasters using cellular networks now rely on 5G, with 21% planning adoption within a year. The top benefits include greater bandwidth (55%), lower latency (50%) and cost savings (31%).
AI adoption is also accelerating, with 25% of broadcasters using AI (up from 9% in 2024), and 64% believing it will have the biggest impact on the industry in the next five years.
This year’s report also highlights that hybrid on-premise and cloud usage is now mainstream. While 86% of respondents use cloud technology in some capacity, 49% rely on it for less than a quarter of their workflows (up from 43% in 2024), emphasising continued dependence on on-premise solutions.
Finally, HEVC usage has reached 70%, up from 50% in 2021, bringing it closer to H.264’s leading position at 79%.
“The findings in this year’s Broadcast Transformation Report reveal both the exciting innovations and the persistent challenges facing broadcasters today,” said Marcus Schioler, vice president of marketing at Haivision. “From the continued expansion of SRT, 5G and AI to the measured adoption of cloud technologies, broadcast ecosystems are evolving to leverage new tools that drive efficiency, enhance production quality, and future-proof their operations.”