Hexagon Cup renews partnership with Story10
Team padel event the Hexagon Cup has renewed its partnership with production and distribution agency Story10 in a bid to increase international exposure and drive further awareness of the Alpine Hexagon Cup 2025.
The extended partnership will see Story10 continue to distribute and promote highlights from the second edition of the Hexagon Cup event across its extensive global distribution network of 700+ broadcast channels and 8,500+ digital sites.
Hexagon Cup strategic advisor Tim Godfrey said: “Story10 has played a vital role in expanding the Hexagon Cup’s global presence. Their expertise in delivering compelling content to audiences worldwide aligns seamlessly with our mission to elevate padel and establish the Hexagon Cup as a marquee event in the sport.”
Last year, Story10 delivered “significant reach” for the inaugural Hexagon Cup and content from the event used by over 275 media outlets across 78 global markets, providing 2.5 million video impressions across sports, news, and entertainment websites.
Additionally, Story10 said it will provide bespoke reporting and detailed campaign performance metrics, enabling the Hexagon Cup to tailor its content, drive fan engagement and demonstrate tangible value to current and future sponsors.
The second edition of the Hexagon Cup returns to Madrid from 29 January to 2 February, bringing together the world’s greatest padel players across six franchise teams run by celebrities including Eva Longoria, Pierre Gasly, Andy Murray, Anthony Joshua, Robert Lewandowski, Lionel Messi and Kun Aguero. Each team comprises three pairs, one male pair, one female pair and one Next Gen.
James Dobbs, managing director of Story10’s parent company SNTV, added: “The growth of padel continues unabated and we’re delighted to support the Hexagon Cup further that growth. Our ability to connect this premium event with audiences worldwide is hugely exciting for us and demonstrates Story10’s unique position in the storytelling and audience engagement ecosystem.”
Launched by SNTV in 2021, Story10 works with brands, federations and sports organisations. SNTV is a joint venture between The Associated Press and IMG.