HITS schedules Data and Analytics Summit for 10 February

Hollywood IT Society (HITS) has announced details of its next London, UK, conference event. The HITS Data and Analytics Summit (subtitle ‘Enhancing Consumer Engagement and Business Efficiencies’) will take place from 1.15 to 5.15pm on 10 February at the Doubletree by Hilton Hotel on Southampton Row.

New technologies, processes and content delivery platforms, the increased use of connected devices and social media are all combining to provide the entertainment industry with significantly more data than ever before. But it is not just the amount of data that has changed; the immediacy, accuracy and granularity is beyond anything previously available.

The challenge now is on getting the full value from the analytics, and channelling this enhanced understanding of business activity and user behaviour to enhance performance.

On the consumer facing side this is all about engagement. This takes in multiple stages from beginning of the experience, involving discovery and recommendation, through the decision making process of selection and personalisation and beyond, with social media feedback playing a key concluding role in the entertainment journey.

The enhanced audience analytics also drive improved business scheduling and planning, more targeted marketing and distribution strategies and create efficiencies across end to end workflows.

This afternoon conference will feature presentations, panel sessions and informed discussion led by a number of senior industry executives actively involved at the forefront of the data and analytics revolution. Content owners, distributors and their supply partners will share information and exchange ideas and experiences to help delegates gain a comprehensive picture of where the true value of data and analytics resides and what more we can expect in the future.

For more information, and to register, please visit https://www.mesaeurope.org/events/hits-data-analytics-summit/.