HPA Tech Retreat: ABC, AWS, Diversified and Game Creek on the opportunities and challenges of moving to IP

Eliminating proprietary hardware, speeding innovation, and shifting to the cloud are some of the benefits

Although video has been distributed over IP on the internet for decades, professional production and distribution infrastructure is still dominated by traditional baseband technologies. However, moving to IP promises an array of benefits, including shifting away from proprietary hardware, accelerating innovation and upgrade cycles, and transitioning on-premises infrastructure to the cloud.

At the HPA Tech Retreat’s day of TR-X sessions, technology execs from ABC News, Amazon Web Services, Diversified and Game Creek Video discussed the evolution of video distribution infrastructure to IP and how IP broadcast facilities and organisations are deploying IP-based workflows.

Clare Southey, AWS, specialist solutions architect. (Photo: Morningstar Productions)

Each speaker on the panel – which was moderated by Mike Cronk, Grass Valley’s VP of Core Technology  and chairman of AIMS (Alliance for IP Media Solutions) – offered a prime example of how their respective organisations are blazing the trail for IP-based and cloud-based media workflows: Disney/ABC will be opening a new IP-based facility in 2024; Game Creek Video has several IP-based trucks on the road (one of which served Fox Sports’ Super Bowl LIV production); AWS is working with Fox Corp. on a cloud-based production/delivery platform; and Diversified served as integrator on WarnerMedia’s new IP-based CNN facility.

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