IBC 2017 video: SAP’s Mike Kemelmakher discusses live stream brand awareness
During the recent IBC Conference in Amsterdam, the founder of SAP’s Innovation Center IL, Mike Kemelmakher, took to the stage at IBC with SVG Executive Director Ken Kerschbaumer to discuss SAP’s Innovation Centre as well as new ways to measure brand awareness within a live video stream.
Global sponsorship budgets in 2016 reached US$60B, with media agencies generating over 30,000 hours of broadcasted sports video content. Sponsorship investment is now critical for many brands, so how can this spend be optimised? This session looks at where we are now, and considers how we can accurately measure the exposure of sponsored brand assets seen on TV using AI and Computer Vision.
Watch this informative, 40-minute session to learn more about how big brands, media agencies and rights holders are using the latest video analytics technology to analyse brand exposure in video and images and to work out the real value of sponsorship campaigns. The session can be viewed in full here: https://ibc.gallery.video/ibctv/detail/videos/ibc2017-conference/video/5579345462001/ibc2017-conferences:-the-game-of-sponsorship?autoStart=true.