IBC 2018 Reflections: Wowza Media Systems Co-Founder David Stubenvoll on Battling Latency on the Company’s Legacy
By: Brandon Costa, Director of Digital
Monday, September 24, 2018 - 8:33 pm

This year’s IBC Show was truly a battle over whose low-latency service would race to the top of the heap first. For Wowza Media Systems, they feel the advantage lies in the fact that low latency is something they’ve been specializing in since day one.

David Stubenvoll, CEO and Co-founder, Wowza Media Systems

Out in Amsterdam, Wowza put the spotlight on its new Wowza Streaming Cloud with Ultra Low Latency, an API-based platform that was put into production over the summer. Deployed on top of Microsoft Azure, the platform-as-a-service combines stability and uptime with interactive capabilities—providing what the company promises is sub-three-second streaming for massive viewing audiences around the world.

When speaking with SVG, company CEO and co-founder David Stubenvoll shared how pleased he was with the early adoption of the service and how efficiently his team and the technology has been able to bounce back from any early challenges.

While the desire to drive latency down is a key issue facing the live sports media industry – especially sports – is obviously top of people’s minds, Stubenvoll feels confident that Wowza has the chops to win the fight not – ironically enough – because of new technology, but because of legacy upon which the company and its tech is built upon.

“We started as an ultra-low latency service,” says Stubenvoll. “That makes a difference. The rest of the industry started with HTTP streaming. When you start with 40 seconds of latency you’re not too worried about the latency of the server itself. Our server was engineered from day one with ridiculously low latency. What’s so shocking about our low latency service is its built on our old technology. The core server has done this for years. We took a bunch of things that we’ve done for years, extended that with players SDKs, and delivered it from there. That’s why its going to be scalable and we’ll be able to build on top of that. It’s strange to say but its exciting that its old. It’s proven.”

In addition to showing off the latest with its Wowza ClearCaster for high-end publishing to Facebook Live, the company also shared how Wowza Streaming Engine will be enhancing support for WebRTC for better streaming through various web browsers. The  software with WebRTC enables browsers and apps to broadcast to the media server without additional encoders or plug-ins.