IBC 2019: Globecast announces Globecast Managed Cloud Network for cost effective sports feeds

Globecast has announced the launch of Globecast Managed Cloud Network (Globecast MCN), responding to pressures across the sports broadcasting market for more content more of the time, to affiliates and viewers. It will be showcasing the new network and its capabilities at IBC.

For a sporting event Globecast MCN allows multiple additional feeds to be fed into the cloud at the nearest POP, transported across the world in the cloud and then received at an affiliate’s nearest POP. This allows the affiliate to air the content they choose without the additional cost of more fibre-delivered feeds and the risk of purely public internet.

As competitions move from location to location, this also provides a simple way to deliver content without the need for onsite installation.

Liz McParland, global contribution worldwide and commercial director of contribution UK, said: “The sports broadcasting market is often at the forefront of innovation, given the level of competition for both viewers and sports rights, with the latter increasing in cost. Responding to multiple customer enquiries, Globecast has continued to grow its cloud platform services, the result being Globecast MCN. This allows affiliates to access more content from more sports, with the Globecast quality guarantee, at price points that reflect current market requirements.”

Globecast supplies an end to end solution, including management, signal monitoring, cloud routing, content security and transport layers. This can include the management of affiliates via a Globecast-provided 24/7 helpdesk. The Globecast MCN routing allows affiliates to request only the feed or feeds they need to save bandwidth costs.

Globecast MCN sits alongside Globecast BN, the company’s fibre backbone solution, and Globecast XN, its public internet suite of services.

McParland added: “This is not only about supplying additional feeds; it can also be used for the delivery of primary feeds where fibre or satellite isn’t possible or is prohibitively expensive. At Globecast we work to the mantra of delivering content from anywhere to anywhere, partnering with our customers to fully understand their issues. Combined with our years of experience, we then create platforms that overcome these issues and create new opportunities. There’s no one-size-fits-all approach. We have created fluid, flexible services that we can supply as required.”

Come and see Globecast MCN on the Globecast stand 1.A29 at IBC 2019.