IBC 2024 opens for registrations and announces new AI Tech Zone

Media cartographer, producer and analyst Evan Shapiro at IBC 2023

IBC 2024 is now open for registration, with this year’s event set to feature a new AI Tech Zone.

The AI Tech Zone, which will be housed in hall 14, will showcase a range of technologies and products pioneering AI for media and entertainment.

IBC chief executive Michael Crimp said: “2024 sees the M&E industry at the centre of major events worldwide. As well as showcasing top-level Olympic Sports content, in this year of global elections, IBC will focus on key news hot topics such as disinformation. IBC2024 promises to be an unmissable event for M&E professionals everywhere.”

IBC said this year’s show will feature the return of leading global media technology brands including AWS, Blackmagic, Canon, LG, LTN, Panasonic, Ross Video, Samsung, Sony, and Zixi. The exhibition space contracted by participating companies has already exceeded last year’s total of 44,500 square meters. IBC 2024 has expanded its venue with the inclusion of Hall 14, marking the addition of a second Content Everywhere area – and the new AI Tech Zone.

Several companies will be back as exhibitors for the first time since 2019, with Benro, Insta360, Robe, Vecima, and Yamaha returning to the show. There are also over 100 new exhibitors that have booked space so far, including Antenna Hungaria, Frequency Networks, MBS, Medianet Berlin, Servers.com, and swXtch.io. Bookings by exhibitors from the Asia Pacific region, a significant area of increase for last year’s show, are again expected to see double-digit growth in 2024.

Steve Connolly, director at IBC, notes: “We have a strong pipeline for further bookings in place, as the show continues to grow in areas where we are seeing the M&E industry expanding and evolving – such as maturing markets in regions like APAC, or rapidly emerging technology sectors such as AI.

“For instance, the whole reason we’re building Hall 14 is to accommodate the exponential growth of Content Everywhere, which is the go-to area for Over-the-Top (OTT) and multi-platform delivery.”

Some conference speakers have already been announced, including Kasia Jablonska, Director of Digital and On-Demand, BBC Studios; Israel Esteban, Chief Technology Officer, beIN MEDIA GROUP; Laura Florence, Senior Vice President Global FAST Channels, Fremantle; Phil Wiser, Executive Vice President and Global Chief Technology Officer, Paramount Global; David Bouchier, Chief TV and Entertainment Officer, Virgin Media O2.

IBC2024 will also offer a show-floor content programme throughout its four days, with presentations, panels, masterclasses, and demonstrations focused on core topics, including AI, 5G, Cloud, Esports, Immersive Experiences, OTT & Streaming, AdTech and Connected Technologies.

These will take place across the show in the Showcase Theatre, the Innovation Stage, two Content Everywhere Stages, and the AI Tech Zone Stage.

The Innovation Stage will also feature demonstrations from the Accelerator Media Innovation Programme, with many of the most inventive players in M&E and technology demonstrating how they are collaborating to fast-track projects that take on real-world challenges the industry faces today.

IBC 2024 will take place at the RAI Amsterdam on 13 to 16 September. For more information and to register visit ibc.org/registration

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