Artificial intelligence has dominated the field of entries for technical papers at this year’s IBC, with a host of technical paper presentations exploring its impact on live production, post-production, content curation, speech technologies and monetisation.
The programme kicks off on 12 September (11:00–12:30, Technical Papers Room) with Sport – AI, AR and 5G.
This session will showcase cutting-edge deployments of AI and private 5G infrastructure, including an AI-powered graphics assistant used at the Paris 2024 Olympics and 5G NPN systems tested at the World University Winter Games. Researchers will also unveil a breakthrough AI/AR system for outdoor cycling coverage, combining automated tracking and pose estimation to generate context-aware augmented visuals.
On 13 September (11:30–12:30), AI in Post-Production will examine how far automation can go in creative workflows. New research from a global marketing organisation looks at how professionals balance AI assistance with creative control, while a European broadcaster’s 10-month trial with an AI news assistant reveals both technical promise and editorial challenges. Supporting papers cover audio quality control automation and the TRANSMIXR/IBC Accelerator project on AI/XR production.
Later that day (13:30–14:30), AI in Content Curation will highlight how broadcasters are using AI to personalise and contextualise content. The EBU will present a multilingual news chatbot drawing on its vast member network, while Japanese and Korean broadcasters demonstrate AI-driven “Fancam” workflows that allow fans to follow individual performers in 8K concert footage.
Speech technology takes the spotlight on 13 September (15:00–16:00) in AI in Speech. Case studies include Brazilian researchers showcasing speech-to-speech conversion for broadcast applications ranging from error correction to archival voice revival. Other presentations explore AI-assisted subtitling performance measurement and reference-free intelligibility testing using ASR.
Moving from research to real-world deployment, Mythbusting AI: Demonstrating the Impact on the Bottom Line (14 September, 14:05–15:05, Conference Room 1) will present industry case studies. Tubi will show how multi-modal AI is driving contextual ad targeting, while Reuters Institute researchers explore adaptive “liquid content” formats for news. The panel, moderated by Hypothesis Media’s Tom Bowers, will separate hype from reality in AI’s commercial rollout.
Also on 14 September (13:45–15:15, Technical Papers Room), a trio of papers under Advances in Video will introduce AI-driven encoding optimisations, a new MPEG standard for interoperable 3D avatars (ARF), and a next-generation 30K resolution 360-degree camera and display system.
- For more information on the Technical Papers agenda click here
